Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Tagged: ad media
Banners Are the Worst Advertising: Invisible
The banner ad apologists are fighting a losing battle, argues AdContrarian Bob Hoffman. Via digiday,com
Don’t be a mobile privacy creep. Eight top tips for marketers
1. Take consumer mobile privacy concerns seriously Security and safety are key concerns for consumers, especially around mobile commerce. Last year’s Webcredible study found that...
Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile ad targeting experts probe mobile...
Confessions of a Newspaper Ad Exec
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec. Via digiday,com
#TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile
In this week’s #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding...
Infographic: What You Need to Know About Facebook Mobile Ads
With the clock counting down until Facebook reports earnings and mobile ad revenue (on Wednesday) for the first quarter of 2013, all attention within the...
The Expanded Required Ad Industry Reading List
With a world of advertising books out there, other than repeatedly scrutinizing the number of stars on an Amazon review, it’s hard to pull out...
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
The Retargeting Blues
Wunderman’s Barry Kessel and Ed Fullman, former CEO Reunify offer their takes on how to improve ad retargeting. Via digiday,com
Twitter looks for ‘signals of intent’
Global – Following the footsteps of Facebook, Google and Instagram, Twitter’s ad system does some surveillance of its own. Source: Marketing Interactive
Can Women in Advertising Really ‘Lean In’?
Digiday asked female ad execs from agencies like Team One, BBH and 72andSunny about their reactions to Sheryl Sandberg’s much-criticized feminist book “Lean In.” Via...
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
