Criteo hires Elie Kanaan as EVP of Marketing
Criteo, the performance marketing technology company, has Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives...
Tagged: ad combination
Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform
Partnership will provide users with access to video monetization tools IRVINE, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with Unreel...
Magna Global Releases Sunny Programmatic Forecast As Ad Tech Exits Adolescence
AdExchanger | Programmatic is growing, and it’s also growing up. That’s the message from the Magna Programmatic Growth Report released Friday. Magna projects global programmatic...
NetBooster Group Announces the Appointment of Thomas Armbruster as CEO
Tim Ringel steps down as CEO, remains on NetBooster Group Board The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the...
Genesis Media Teams with GateHouse Media to Drive Video Advertising Revenue Solutions at Scale
Intelligent Outstream Video Company and Trusted, Premium Publisher to Offer Increased Political Inventory Opportunities in Key Markets During Election Season NEW YORK – Genesis Media,...
Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying...
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
ad:tech Brings Startup World Cup to New York for U.S. Inaugural Show
NEW YORK – Startup World Cup is partnering with ad:tech, the original industry authority for advertising, marketing and media technology, to host its first ever...
The Trade Desk IPO: Great For Ad Tech, But No Panacea For All Firms With IPO Dreams
AdExchanger | Youssef Squali will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on October 27. All eyes are on The Trade Desk as...
SAP: If You Acquire Just To Fill A Tech Gap, You Become A Commodity
AdExchanger | When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it...
TVTY Bolsters Team with Three Key Hires
Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments TVTY, the Moment Marketing...
Introducing Contently Live, a Content Hub Optimized for Content Marketers
NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
iPerceptions Buys Ad Tech Outfit Datacratic In Bid To Activate Survey Data
AdExchanger | Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions’ acquisition of ad tech provider Datacratic for...
