Armando Osuna and Marty Siewert Join adjust’s Executive Team
Former AppsFlyer strategic sales executive joins market leading mobile attribution and analytics platform BERLIN and SAN FRANCISCO – adjust announced that Armando Osuna has joined...
Tagged: ad combination
The Future Of The Header Goes Beyond Bidding
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Will Doherty,...
Comic: It’s Almost Over…
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Publisher Monetization Research Group Establishes Japan Publisher Alliance on Digital to Launch Private Marketplaces Powered by PubMatic
Premium Japanese publishers will offer PMP inventory to advertisers through PubMatic’s revenue management platform, SEVEN TOKYO – PubMatic, the automation solutions company for an open...
Startup World Cup Announces Judges for November 2016 Show Taking Place at ad:tech New York
NEW YORK – Startup World Cup announced the roster of judges for its November 2016 event. The group is partnering with ad:tech, the original industry authority...
Epicurious Rebuilds App To Sprinkle In Native Ads, Video
AdExchanger | Epicurious completely rebuilt its app for Thanksgiving, incorporating best practices for designing content and ads for mobile. The first version of Epicurious’ app,...
Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
OTT Beats Mobile Video On Brand Lift In Hulu Ad Effectiveness Study
AdExchanger | As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room....
PROG I/O: Getting The Ball Rolling On First-Party Data
AdExchanger | Before taking advantage of their first-party data, brands first must figure out what the heck they’ve actually got. “People don’t really appreciate the...
Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
$13M funding from ProSieben, SPH, Carlo de Benedetti and existing investors reinforce value of video to publishers worldwide London: Social video creation platform Wochit announced receipt...
Discrepancies: The Stuff Of Nightmares For Ad Ops
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Sudha Reddy,...
Comic: Spooky
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
McCann Worldgroup Named ‘Agency Network of the Year’ for Third Time at 2016 Golden Drum Awards in Central & Eastern Europe
6 CEE countries contributed to winning the top award of the festival McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden...
Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
Rocket Fuel’s Q3 Earnings Hit Turbulence, But Platform Biz Growth Continues
AdExchanger | While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
