Is the Future of Programmatic all About Customisation? – ATS Paris 2013
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic...
Tagged: ad combination
Explore the 2013 AdMonsters Salary Survey
The 2013 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks...
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment NEW...
AdMonsters Publisher Maturity Index: The Initial Findings
With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to...
Agencies, Partners Parse Twitter’s Foray Into Retargeting
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they...
Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move...
Twitter Formally Adds Retargeting With ‘Tailored Audiences’
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an...
Starcom MediaVest Group Seals Long-Term Data Deal With Acxiom
Acxiom has been perceived as an agency by many parts of the ad industry, including this publication, but now the data giant has sealed a...
Arrogance Faceoff: Kanye West vs. Creative Director
He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily...
Video: IPONWEB’s Boris Mouzykantskii on ‘Unpacking the Black Box’ — ATS London 2013
In yet another insightful presentation from IPONWEB’s Boris Mouzykantskii, he pulls back the veil on ad tech, beginning with the evolution of the market, then...
Comic: Marketing Tech
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
Tag Management’s Role In A Data-Driven Future
Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information...
