PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
Tagged: ad combination
Vista Equity Partners to Acquire a Majority Stake in Mediaocean
Acquisition signifies new phase of growth and innovation New York, NY – Mediaocean, a leading software company for the advertising world, today announced that a majority...
Mediaocean Acquired By Private Equity Firm Vista
AdExchanger | Updated with comments from CEO Bill Wise. Continuing the trend of private equity investment in ad tech, Vista Equity Partners revealed Monday it...
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
From Foundry To Ventures: How Unilever Invests In Startups
AdExchanger | Change or die. The smart brands acknowledge this. It’s one of the reasons why ad tech cabanas and beach houses have taken over...
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
Creative Still Rules At Cannes; Placed Gets New Partnerships
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
22squared Taps Videa for First Programmatic Test with Linear TV
Videa’s Programmatic TV Advertising Solution Powers Campaign for PGA TOUR Superstore Opening Atlanta – Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television,...
ExchangeWire Cannes Lions Special
In this Cannes Lions special, ExchangeWire brings you an update with video footage from event itself, with insights offered by in-house marketers, plus ad tech...
Why Cyber Security Experts Are Taking Aim At Sourced Traffic
AdExchanger | The mistaken belief that there’s an infinite supply of targetable inventory on the Internet keeps fraud viable. That’s a key takeaway from a...
Global Moments Top the 2015 Cannes to Cannes YouTube Ads Leaderboard
With Cannes Lions 2015 on the horizon, YouTube has released their Cannes to Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since...
Eyeview and Nielsen Catalina Solutions Customize Video Ads to Connect with Shoppers in Real-Time Across Screens
Combine Audience and Retail Sales Data to Measure Offline Sales from Online Ads for CPG Brands and Retailers NEW YORK and CINCINNATI – Eyeview, the leading personalized...
The Agency Perspective On Adblocking; Adobe Cloud’s Strong Growth
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
