Toyota Revs Up With Hypertargeted Video
AdExchanger | Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017...
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What TV Ad Sellers Can Learn From The Airline Industry
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Justin Eisenband,...
Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps
New report sheds light on the mindset, motivations and behaviors of today’s mobile gamers SAN FRANCISCO – Tapjoy, the leading mobile monetization and engagement platform,...
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...
Facebook Measurement: The Walled Garden Is Cracking A Window
AdExchanger | Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in...
Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines,...
Q3 2016 Internet Ad Revenues Hit $17.6 Billion, Climbing 20% Year-Over-Year, According to IAB
Highest Third Quarter Spending on Record NEW YORK – U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to...
Instagram Brings Ads – And Measurement – To Stories
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
Header Bidding Goes Server-Side: 6 Things You Should Know
AdExchanger | Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while...
Ace Metrix Reveals the Most Liked Ads of the Holiday Season
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report
In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads....
AdsWizz CEO On Powering The Programmatic Audio Ecosystem
AdExchanger | AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for the digital streams...
Ad Targeting Is Failing Users
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
AdExchanger | Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity...
Ad Age Ahead Video: Why Data Is the New Natural Resource
Marketers today aren’t just brand stewards, they are responsible for bringing in new revenue, and one of their key tools — or as Joanna Pea-Bickley...
