Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
Tagged: ad combination
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Instagram To Try An Algorithm Based Feed; VOD Ads Diminishing User Experience
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically...
Ooyala Video Index Shows Mobile Video Consumption Is Dominant In Asia-Pacific As Programmatic Trading Booms
New report highlights Asia-Pacific outpaces global tablet viewing; long-form viewing on connected TVs grow 72% annually LONDON, UK – Ooyala, a Telstra subsidiary and a...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Ace Is The Place To Localize
AdExchanger | Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on...
IAB Promotes Chris Glushko to Vice President of Marketing
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
TubeMogul Shuffles Canadian Leadership, Hires Dana Toering As Managing Director
Former lead Grant le Riche promoted to newly created executive sales management position Toronto, ON – TubeMogul (NASDAQ:TUBE), a leading enterprise software company for brand...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers
Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...
Hear From Andy Cohen, Ev Williams, Jill Cress and More at the Ad Age Digital Conference
How are the best brands and smartest marketers coping with the seismic, digitally-driven changes rocking advertising? How are industry innovators realigning to meet consumers where...
Mindshare Blends Dynamic Video With Data-Informed Creative For Mazda
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
Rapt Media Study Finds Content Creators Are Investing in the Wrong Technology
Marketers Continue to Rely on Distribution Technology to Drive Personalization Instead of Focusing on Better Content Creation Tech BOULDER, Colo. – Rapt Media, a leader...
