Which Display Ad Exchange Sells the Highest Quality Inventory?
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display...
Category: RTB
WireColumn: A Call for Multiple Bid Submission – Does current practice enable buyers and sellers to assess true value?
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales houses, networks and now...
AOL Returns To Revenue Growth, But Display Looks Dismal
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight...
Andrew Moore, MD EMEA, SpotXchange Discusses Programmatic Video & Their New French Expansion
Following on SpotXchange’s recent French expansion, ExchangeWire caught up with Andrew Moore, Managing Director for EMEA with SpotXchange to get some insight into burgeoning French...
OMG’s Katelman On What Is A Startup?
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From...
Transparency Vs. Performance: Marketers Shouldn’t Have To Choose
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Mobile Games Continue Dominance And Advertisers Take Advantage
Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all...
Deutsche Telekom Buys Retargeter Xplosion Interactive – As German Sales House Looks To Tap Into Growing Retargeting Spend
It has been confirmed that German retargeting solution, xplosion interactive, has been acquired by Deutsche Telekom’s sales house division, Interactive Media. xplosion interactive was part...
Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly
Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the...
Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose...
Nearly Two-Thirds of Facebook Users Have Taken a Break
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site...
WireColumn: Who Will Be the First Exchange of the Automated Content World?
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still, three years into an RTB...
LUMA’s Kawaja: Ad Tech Consolidation — Including ‘Fails’ — Is Here; And It’s Good
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising...
Reviewing Mediabrands Audience Platform’s Global Roll-Out With Arun Kumar
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For...
FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was...
Announcing: Ad Trader Conference, Berlin, Thursday April 18
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its...
