Facebook to Buy WhatsApp in $16 Billion Deal — That’s $36 Per Monthly Active User
Facebook has just agreed to shell out $16 billion in a cash and stock deal to acquire the messaging service WhatsApp — 16 more times...
Category: News
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Kay Jewelers’ Hashtag #ekbkw Was Asking For It
Silly, silly Kay Jewelers. Doesn’t it know that creating a branded hashtag, especially one that isn’t even a word or phrase, is just asking to...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Indy Star’s Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder
Gannett’s Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw. “The exorcisms of Latoya Ammons,” a 5,300-word...
Confessions of Big Brand Social Media Managers
Type ”social media” into any online jobs board, and you will get thousands of job postings for social media managers, community managers, social media “rockstars”...
Airbnb Swoops to Rescue of Reporters With #SochiProblems
Now here’s a real-time marketing execution that fits. Airbnb has spent today tweeting reporters complaining of horrendous accommodations at the Winter Olympics in Sochi, Russia,...
What Would an ‘Honest’ Facebook Movie Look Like?
If you’re a Facebook user, by now you’ve probably received your very own movie. In honor of its tenth year, Facebook has given us all...
Google Joins Brands’ Pre-Olympic Protest of Russia’s Anti-Gay Law
American brands continue to take a stand against Olympic host Russia’s intolerance of gay rights. The day before the 2014 Winter Olympic Games officially kick...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Microsoft’s First National Ad During the Super Bowl Is a Tear-Jerker
Microsoft’s first national ad in the Super Bowl is a tear-jerker starring former NFL player Steve Gleason, now battling Lou Gehrig’s disease. Mr. Gleason played...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
