Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Category: News
Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but...
Review: Oscar Mayer’s Wake Up and Smell the Bacon app
All of Digiday was excited by the arrival of the Oscar Mayer Wake Up and Smell the Bacon app, which is a dongle that emits...
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
Julian Assange at SXSW: ‘People Are Products Sold to Advertisers’
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis”...
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
Five Things the FTC Will Get Tough on in 2014
WASHINGTON — As data becomes the bedrock for more and more businesses, data security is becoming increasingly important. The sheer amounts of data, coupled with...
For new era, Time ups its digital metabolism
The days of the newsweekly are winding down, forcing the venerable stalwarts of that era to reboot. As Newsweek seeks a second life under new...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
Al Jazeera launches campaign to free jailed journalists
Al Jazeera has declared today a global day of action to show solidarity and support for journalists who have been detained or mistreated in Egypt....
WPP Takes Stake In Commerce Startup eCommera
WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury...
Liberté! Publicis ditches Lotus Notes
It’s official: Publicis Groupe is ditching Lotus Notes. The long ad agency email nightmare is over. The holding company’s staffers collectively sighed in relief this...
How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe. But not WhatsApp, Facebook’s...
What’s the biggest threat to the agency model?
The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to...
