Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture
Brands pay some Instagram users to include products in their pictures. It’s among the latest frontiers in sponsored content. And one of these lucky Instagrammers,...
Category: News
Adobe goes high end in podcast push
For his next performance, esteemed English actor Malcolm McDowell, known for “A Clockwork Orange” and “The Artist,” will espouse the value of a mobile marketing...
Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads
To avoid privacy concerns, the company does “anonymized aggregate analysis” and typically studies public venues where people are already being filmed, such as by a...
Netflix Said to Seek Route Into China With Wasu
Netflix is in talks with a Chinese media company backed by Jack Ma and other possible partners as it seeks entry into the country’s $5.9...
10 conversion blunders and how to avoid them
You’re probably a great decision maker when it comes to navigating life, going with your “gut” instincts and creating serendipitous moments. But, If you’ve been...
Millennials Embrace Upstart Financial Brands
Tarik Ancrum, 27, began saving for retirement when he was 21 years old. He has a handful of go-to finance blogs and books, dabbles in...
5 things to know about the big AOL-Verizon deal
Tim Armstrong finally got his deal. The AOL CEO announced this morning that it’s being acquired by Verizon for $4.4 billion, a deal that gives a...
Twitter Taking a Different Approach to Advertising on Vine and Periscope
Twitter’s plan to make money from Vine and Periscope looks a lot different from the strategy it’s pursuing with its core product. Neither video platform...
Inside Viacom’s data pitch: ‘We’ll measure it ourselves.’
For years, digital platforms and publishers have been gunning for mass-market budgets, using data as their trump card. Digital sellers argued that TV, with its...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
Twitter’s CFO Said to Be Running the Marketing Department Too
Anthony Noto, Twitter’s chief financial officer, is now running the company’s marketing department, a move that’s left many mouths agape in the marketing and tech...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
David Goldberg, SurveyMonkey CEO and Husband of Sheryl Sandberg, Dies
~ Bloomberg News ~ Continue reading at AdAge.com Via AdAge
T-Mobile is winning telecom’s war for consumers with user interaction
The telecom industry is a ruthless battleground for consumer dollars, and complexity is the strategy of choice for the competing parties. Unintelligible contracts and fluctuating...
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
Reuters’ mobile strategy: ‘If it has a screen, it’s fair game’
Thomson Reuters won’t rest until it has a home on all of your screens — including your smartwatch and car dashboard. Reuters has developed a...
