Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
Category: News
GoPro’s Golden Gate flyby and 5 other examples of interactive video done well
Interactive video has had some highlights in the past few years—see: Bic’s “Insane Human Curling” in 2011, Terry Crews’ dancing pecs in “Muscle Music” for...
YouTube Takes on Amazon’s Twitch With YouTube Gaming
YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch. This summer the Google-owned video giant will...
Viewability: Publishers are taking the brunt, but the buck stops with brands
This article was written by Martin Stockfleth Larsen, Chief Marketing Officer, Adform This one’s for the American Literature majors. Name that classic: Puritan minister meets...
Just what is ad mediation anyway?
This column was authored by Nikao Yang, SVP Global Marketing, Opera MediaWorks What happens when you try to plug too many cords into a single...
Apple CEO Tim Cook Admonishes Silicon Valley Data Gluttons
Apple has touted its dedication to safeguarding consumer data for years, making its privacy message a key component of its brand proposition. The tech giant’s...
Apple to Start Selling Watches in Stores
Apple will begin selling some Apple Watch models in retail stores in two weeks. The company also will make the watch available in Italy, Mexico,...
Throwback Thursday: The politically incorrect years
It’s easy to laugh at ads of yesteryear that come off as almost shockingly tone-deaf today. For this week’s Throwback Thursday, we’re bringing you ads that...
Pinterest Officially Unveils Buyable Pins
Pinterest has confirmed that it will introduce Buyable Pins, the company announced at an event at its San Francisco headquarters Tuesday. A buy pin had...
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
Regarding Recode: Brand-name journalists do not a business plan make
It’s hard out there for an independent news site. On Tuesday, Recode, the tech business site founded by media vets Walt Mossberg and Kara Swisher, inked a...
New GOP Super PAC Wants to Be Kickstarter of Political Ads
“Sit down and shut up!” In a new ad, that bit of vintage Chris Christie serves as an implied response to a series of strategically-edited...
State of the Industry: How content marketing and native will drive a new era of engagement
The post State of the Industry: How content marketing and native will drive a new era of engagement appeared first on Digiday. Via DigiDay
Hey, Google: Put Some of Those Ad Dollars Back Into Advertising
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled “The Positioning Era Cometh.” And it sure...
For Business Insider, growth beats profits (for now)
Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider,...
