Spongebob’s ‘Soul’ and Other Weird Stuff Selling on Facebook
Facebook’s Marketplace has everything: half-eaten pizza, sad tomatoes, goblin keychains, opened Gatorades. There are even pot and snakes for sale. The joke items hopefully were...
Category: News
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
AT&T Building Niche Streaming Network VRV as CollegeHumor Joins Lineup
AT&T and media executive Peter Chernin are doubling down on their efforts to convince the YouTube generation to pay for videos. The owners of Otter...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
How Refinery29 is expanding in Europe
Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences...
Moonves Weighs Risk to Legacy Amid Talk of CBS-Viacom Merger
CBS Chief Executive Officer Leslie Moonves laid low all summer, watching as the family that controls his company fought with the leadership of their other...
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
Should marketers be more concerned about Facebook’s video metrics faux pas?
By some estimates, Facebook and its arch rival Google now account for upwards of 80% of every dollar spent on digital ads. On Friday, David...
Philadelphia 76ers buys two eSports teams
The Philadelphia 76ers have made a full-court press into eSports, where it hopes to have a little more luck than they’ve had recently on the...
YouTube, Sprint CEOs Among Business Leaders Endorsing Clinton
Hillary Clinton’s campaign on Friday announced endorsements from more than 40 business leaders, including some longtime Democratic donors, as she tries to emphasize her economic...
Best of the week: Skittles and the dark side of going viral
Who could have predicted that the biggest story of the week would involve Skittles? The popular candy brand was thrust into the spotlight after Donald...
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
A look at Time Inc.’s new Life VR app
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
Salesforce Introduces AI-Powered ‘Einstein’ Service
Salesforce is adding the smarts of artificial intelligence to the very human art of closing deals and marketing to customers. The company, which sells software...
Adobe’s hilarious stock photo campaign: Why it works
(Try to ignore the sadness in her eyes) Teaming up with Swedish agency, Abby Priest, the software giants have just released their own line of...
