Side effect of the pivot to video: audience shrinkage
Media companies chasing video ad dollars are pivoting to declining pageviews. Publishers like Mic, Fox Sports and Vocativ, which recently laid off editorial staffers in...
Category: News
The Times of London takes its fashion videos from behind the pay wall
The Times of London has a loyal subscriber base, but for luxury advertisers hungry for video, paywalls are limiting. Since Sept. 17, Style, the Times’...
Sheryl Sandberg: Racist Ad Targeting a Total Fail
Sheryl Sandberg says she’s personally offended by the anti-Semitic ads that were created on Facebook last week, and outlined new policies to prevent it from...
‘Facebook is the engine’: Overheard at Digiday Moguls
Even when they’re at the beach, publishers obsess over Facebook. Digiday gathered C-level executives in Miami Beach, Florida, at our second Moguls event to discuss...
Uber Sues Dentsu’s Fetch Media for Click Fraud
Uber Technologies Inc. is accustomed to getting sued. Now it’s doing the suing. And it’s partly because of Breitbart News. The global ride-hailing company is...
Turns Out, Brands Can Target Ads To Racists. But Would They?
Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren’t all that interested in...
Blockchain, buzzwords and booths: Digiday’s 2017 Dmexco awards
As the sun sets on the digital advertising industry’s favorite trade show Dmexco this year, it’s important to absorb the excited clamor and ad tech...
Mueller Election Probe Said to Have `Red-Hot’ Focus on Social Media
Russia’s effort to influence U.S. voters through Facebook and other social media is a “red-hot” focus of special counsel Robert Mueller’s investigation into the 2016...
Digital media’s credibility crisis
This week’s edition of The Rundown covers the creeping doubts closing in on digital advertising, Facebook’s blunt approach to brand safety and how publishers love...
No Longer a Digital Native’s Game: TV Fuels Social Branded Content
In less than a year, branded content from TV networks on Facebook has more than doubled. No longer are these social media executions viewed as...
Here’s YouTube’s First Ad Campaign Targeted to the Ad World
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How Refinery29 is growing branded events in Europe
Following its success with branded live events in the U.S., Refinery29 is using them in Europe to drive audience and advertising growth. For makeup brand...
Facebook Faulted for Saying It Can Reach People Who Don’t Exist
Facebook claims its platform can reach more people than actually exist in the U.S., which could hurt its push to compete for TV advertising budgets,...
Introducing Digiday magazine: The Big Ideas issue
We are closing our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can...
Lenovo Settles With FTC for Selling Laptops Preinstalled With Adware
Lenovo agreed Tuesday to settle charges levied by the Federal Trade Commission for installing malicious software on some of its laptops so it could deliver...
A programmatic buy in stormy Houston, sleepy Bozeman leads to strange results
On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to...
