Dove Apologizes for That Racist Facebook Ad
Unilever’s Dove has apologized for a Facebook ad decried as racist in a social-media backlash that began Friday afternoon. The brand’s apology has been met...
Category: News
Facebook’s recent controversies haven’t caused marketers to love it less
Addressing a room of marketing executives at ANA Masters of Marketing, Erik Geisler, director of U.S. agency for Facebook, said his company has been at...
India’s Mobile Ad Market Is Soaring But Two Problems Loom
India’s mobile advertising market is on a tear. After doubling last year, spending is set to climb another 85 percent in 2017, according to eMarketer....
The Algorithm Strikes Again: ‘False Flag’ Vegas Videos Infiltrate YouTube
YouTube suggested terms including “false flag” for a time on Thursday to people who started searching for video about the Las Vegas shooting. A person...
Why social listening isn’t just for marketers anymore
by David Berkowitz, chief strategy officer, Sysomos It’s time for social listening to escape the confines of marketing departments. While the responsibility for managing social...
Ad Skeptics Say ‘Not So Fast’ to Facebook’s Two-Second Videos
Illustration by Tam Nguyen/Ad Age Facebook and Oracle Data Cloud last week sought to change some minds in the marketing world with an analysis of...
‘News Geek’ Google CEO Appeases Publishers With End to ‘First Click Free’
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them. The...
The Podcast Payoff
Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes...
Check Out Who’s Speaking at Ad Age Next
On November 15 and 16 in New York, Ad Age will host the first Next conference, bringing together marketers, strategists, technologists and futurists to debate...
AT&T Asks Supreme Court to Nix Net Neutrality
AT&T and other broadband providers asked the Supreme Court to overturn the Obama-era “net neutrality” rule barring internet service providers from slowing or blocking rivals’...
Data: The 4-letter word underpinning artificial intelligence
by Rishi Dave, Chief Marketing Officer, Dun & Bradstreet It’s 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially...
Bloomberg Stresses Brand Safety to the First Advertisers for its Twitter News Network
Bloomberg’s news division for Twitter has signed its first big advertisers as the introduction of its 24/7 streaming channel approaches. Goldman Sachs, Infiiniti, TD Ameritrade...
Facebook Leans Into Video
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Everyday Moments that Matter: Anheuser-Busch InBev Finds Them on Twitter
Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the end of a long work week, and relax...
Sign up to receive Digiday’s special Advertising Week daily briefing
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Steven Wolfe Pereira Joins Quantcast and Its AI Drive
Quantcast has tapped Steven Wolfe Pereira as its first-ever chief marketing officer, the company said Friday. Wolfe Pereira was previously chief marketing officer at Neustar....
