Niche or reach: the power of influencer marketing
by Bijal Shah, corporate marketing director, Digital Remedy Marketing isn’t just for the big dogs anymore. The introduction of new, accessible channels in the last decade...
Category: News
Facebook’s New App Connects Creators With Video, Fans and Watch Shows
Facebook is trying to win over the influencer crowd with an app built just for them, and it connects to Watch for those influencers with...
Interactive Reddit Ad Asks Whole Community to Help a Robot Out
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Google Faces Missouri Attorney General Investigation as Antitrust Concerns Grow
The simmering debate over whether big internet companies are breaking antitrust rules to extend their dominance has a new frontMissouri. The state’s attorney general announced...
Sounds of progress: The future of social listening
by David Berkowitz, chief strategy officer, Sysomos Social listening has evolved tremendously over the past decade — and the next couple of years seem poised...
Alibaba’s Singles Day Shopping Event Sees Record Sales of Over $25 Billion
Alibaba Group’s Singles Day shopping event generated a record $25.3 billion in sales, as the Chinese company’s effort to link traditional retailers with the internet...
China’s No. 2 E-Commerce Player Ups Its Game, Narrowing Gap With Alibaba
Saturday is China’s gargantuan online shopping day, Singles Day, which is a lot bigger than Black Friday. The headlines will be dominated by news about...
Barstool Sports expands into pay-per-view amateur boxing
ESPN might not be ready for the Barstool Sports’ brand, but Barstool is ready for backyard brawling. The Chernin Group-owned digital publisher has acquired the...
Crisis of Confidence: Amid Weak Earnings Report, Snapchat Promises Investor-Friendly Redesign
Illustration by Tam Nguyen/Ad Age Snapchat is testing what could be its biggest product overhaul with a redesigned app that promises to be easier to...
iPhone X, Uber … and Aetna Crack Viral Video Chart
It may not be as culturally cool as Uber, the iPhone X and even the Starbucks holiday cup, but just in time for benefits enrollment,...
As branded content pivots to video, publishers face new challenges
Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars...
‘Key and Peele’ Anger Translator Returns to Advocate for Refugees
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Q&AA: Facebook’s Andrew Keller on 6-Second Ads, Creativity and Prototyping
Learn more about rapid creative iteration and new marketing forms at Ad Age Next in New York on Nov. 15 and 16, with speakers from...
3 times authenticity mattered in influencer marketing campaigns
by Gloria Stitt, VP of marketing, Julius The common denominator in any successful influencer marketing campaign is finding the right way for an influencer to...
Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results and Eventually Retarget
Snapchat ads are about to get more targeted, as the app is embracing a marketing technology that until recently its CEO had considered creepy. Snapchat...
Facebook’s Testimony Says Russia Posts Reached 126 Million Users
Facebook is planning to tell a Congressional panel in more detail just how deeply Russian ads and posts infiltrated the news feeds of U.S. voters...
