CES Responds to Diversity Backlash, Announces ‘Keynote Panel’
Days after it started receiving backlash for appearing to include only men in the keynote addresses listed online, the group that runs the massive tech...
Category: News
WTF is a tracking wall?
The looming requirements of the General Data Protection Regulation and ePrivacy Regulation mean publishers will need to figure out how to get affirmative consent from visitors for all manner...
Twitter Changes Reason to Allow Trump’s Anti-Muslim Retweets
Twitter said it allowed anti-Muslim videos that were retweeted by President Donald Trump because they didn’t break rules on forbidden content, abandoning an earlier rationale...
5 things to know: YouTube’s ad scandal, Facebook Watch deals and more
This week’s things to know include how brands are responding to YouTube’s latest ad scandal, Facebook’s changing deals for Watch and more. Advertisers react to...
Amazon Brings Alexa Voice Commands to the Workplace
Amazon announced new voice-activated tools for the workplace, hoping that verbal commands”Alexa, print my spreadsheet”will handle common office tasks. Alexa for Business will let users...
How P&G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud
The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its “Certified...
Stayin’ alive: a new innovation that’s giving us programmatic fever
By Dave Oliveira, COO, TruSignal Data is a lifeline in today’s age of digital disruption. Brands that don’t use data to innovate often struggle to...
Your Monday Wake-Up Call: Time Inc.’s New Owners Include the Koch Brothers. Plus, Black Friday Numbers
Paint it Black Black Friday meant big business online. Sales on the internet on Thanksgiving and Black Friday in the U.S. were up 17.9 percent...
Univision is making original shows for YouTube
Like most publishers in search of social audiences, Univision has its fingers in many platforms, including Facebook, Instagram and Snapchat. But to reach younger, search-driven...
Snapchat Spends Black Friday Serving HBO Ads to Every User on its Service
Snapchat users emerging from their tryptophan haze this morning will see a promoted story from HBO with a message telling Black Friday shoppers to stay...
The state of digital advertising strategies, in 4 charts
Trust, safety and the pursuit of transparency in online media have been top of mind for marketers this year. From Procter & Gamble’s crackdown on...
Facebook Will Show Americans What Russian Posts They Read
Facebook will show people which Russian propaganda pages or accounts they’ve followed and liked on the social network, responding to a request from Congress to...
Marketers: We Don’t Understand Our Tech Stack
Many advertisers are clueless about the media technology they’re using to power much of their digital-media buying. That’s according to a recent study by ID...
How to Define Purchase Intent in the Data Age
There’s no question that today’s marketers will be left behind if they’re not using data in their digital advertising campaigns. The entire industry relies on...
Six key steps toward building trust in programmatic advertising
By John Murphy, Head of Marketplace Quality, OpenX Programmatic advertising is a $45 billion industry, and it’s poised to become the primary way in which...
Mr. Mucus Gets a Chatbot Thanks to WebMD, Which Grows Its RB Partnership
Now you can talk to Mr. Mucus, in a sense, via chatbot, thanks to WebMD and the latest wrinkle in its long-running partnership with RB...
