Facebook takes historic plunge as scandals take a toll
Facebook Inc.’s scandals are finally hitting the company where it hurts: growth. The social-media goliath’s financial performance had previously seemed immune to fierce criticism of...
Category: News
Amazon ad revenue up to $2.2b, up 129 percent
Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as...
EBay CEO rallies merchants with big goals, holiday ad pledge
EBay CEO Devin Wenig pledged to spend big on marketing to lure more women and millennial shoppers to the digital marketplace this holiday, seeking to...
The revolution will be vocalized: how voice is changing everything
As marketers we have become used to dealing with new ideas, new ad formats and new platforms, many of which have presented incremental changes to...
Guardian US test underlines need for advertisers to enforce ads.txt
The Interactive Advertising Bureau Tech Lab’s ads.txt initiative is supposed to reduce programmatic ad fraud by limiting domain spoofing. And it turns out that it...
Facebook investigates a social data firm that works with top brands and agencies
Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how it...
BuzzFeed loses another entertainment exec to Facebook
Another higher-up is leaving BuzzFeed. Michelle Kempner is exiting the company after four years, where she played a big part in its entertainment business. The...
Phones, cars, tech: The usual suspects are dominating online video views
Only one ad campaign was new on the Viral Video Chart this week, demonstrating the commitment of the usual suspects to keep on spending on...
Snapchat beefs ad targeting in deal with Nielsen
Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar...
Netflix misses its predicted new subscribers by a million
Netflix plummeted in late trading after posting disappointing subscriber growth in the latest quarter, threatening the run of one of Wall Street’s hottest stocks. Netflix...
Digiday Research: After GDPR, U.S. marketers are more worried about audience targeting limitations than fines
Key takeaways: Fifty-one percent of U.S. marketers’ biggest worry from GDPR is losing audience targeting capabilities. U.S. marketers are nearly half as likely to say...
Blockbuster’s last stand
Dave Matthews may be making a comeback, but this ’90s relic most definitely is not: By next week, there will be only one remaining Blockbuster...
On Instagram TV, brands go longer and weirder
Brands, celebrities and publishers are getting weird on Instagram TV. Netflix, for instance, filmed “Riverdale” star Cole Sprouse seductively eating a cheeseburgerfor an hour, no...
The Rundown: The race for identity in digital advertising
Just like that, data is all the rage again. Industry execs have for months been wringing their hands about the future of targeted advertising in...
Dish gets an FCC query about that wireless network after missed deadlines
Dish Network is being asked by federal regulators to provide details about its wireless network plans, a not-so-gentle reminder that the company has less than...
Uber will rent scooters through its app in partnership with Lime
Electric scooter rental company Lime is teaming up with Uber to bring an unconventional mode of transportation to the world. Uber Technologies is investing in...
