Wunderman CMO at Dreamforce: ‘You are f—– without first-party data’
Jamie Gutfreund, Wunderman’s global CMO, is running late for an interview to discuss the role agencies play when working with brands and massive cloud-computing companies....
Category: News
Introducing Digiday magazine: The Truth Issue
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive...
Apple, Salesforce join forces to boost mobile business apps
Apple Inc. and Salesforce.com Inc. announced a partnership Monday that aims to increase the number of mobile applications for businesses available on iPhones and iPads....
Toyota agrees to add Android auto in its cars
Toyota Motor Corp. agreed to add Android Auto to its vehicles, according to a person familiar with the matter, ending years of resistance to the...
‘It’s the Amazon approach’: Post-IPO, Farfetch’s path to profitability
Farfetch, the online marketplace that aggregates luxury clothing and accessories from brands and speciality boutiques all over the world, has a heavy burden on its...
Here’s why Adobe just dished out $4.75B for Marketo
Adobe has fired a shot across several bows with its $4.75 billion deal to buy Marketo, which will help it compete in marketing services against...
Amazon may open up to 3,000 cashierless stores by 2021
Amazon is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, according to people familiar with...
How marketers can solve content marketing’s ROI problem
By Justin Choi, CEO, Nativo When Bill Gates first declared that “content is king” in a 1996 essay, he couldn’t have known just how right...
Jackie Jantos leaves Spotify, becoming the second top marketer to exit
Less than a week after parting ways with Chief Marketing Officer Seth Farbman, Spotify is saying goodbye to another top marketing executive: Jackie Jantos, who...
‘A warning sign’: Why Henri Bendel lost its way in the changing retail world
At the beginning of the 20th century, Henri Bendel was one of the most forward-thinking luxury retailers in the world. How times have changed. A changing customer...
Musk signs up mystery passenger to take rocket trip around moon
Elon Musk’s rocket company signed up its first passenger for a flight around the moon, taking a giant leap toward commercializing space travel — at...
Former Alibaba exec tapped as next CEO of Oath succeeding Armstrong
Oath president and Chief Operating Officer Guru Gowrappan has been tapped as the company’s next CEO. He will succeed Tim Armstrong, who is leaving the...
DMEXCO 2018: What to expect as the tech conference returns for its ninth year
The Digital Marketing Exposition and Conference, more commonly known as DMEXCO, has been held in Cologne, Germany, every September since 2009. Here’s what you need...
‘The industry is demanding it’: Spotify adopts Nielsen Brand Effect for verification on ad platform
Spotify announced Sept. 11 it’s adding Nielsen Brand Effect to its third-party verification suite — another sign the platform is trying to meet advertisers’ demand...
Now that Tim Armstrong is leaving Oath, where will he land next?
Tim Armstrong, CEO of Verizon’s Oath, is in talks to leave the company as early as October, according to a report in the Wall Street...
Digiday Research: European publishers use distributed video for audience generation over revenue
When it comes to distributing videos on social platforms, European publishers see it primarily as a way to build audiences than to generate ad revenue,...
