50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Category: Mobile Marketing News
Hindustan Unilever & PHD India walk away with top honour at Mobillion 2015
At a star glitz evening of Mobillion 2015, Hindustan Unilever proudly bagged the award for Marketer of the Year and PHD India was honoured with...
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched...
Indian corporates indulge in relief & rescue of Nepal quake victims
The last couple of days have been filled with devastation and loss for Nepal following the 7.9 magnitude earthquake that originated from Pokhara and left...
Crossway between Gamification and Google Analytics
If there’s any evidence that gamification has hit its hype peak, this is it. Gartner made a prediction in 2011 that by 2015, more than...
Content is king, context is queen
I remember years ago when an old boss of mine had one of those brick phones. Back then, mobile phones were a luxury and the...
Mindshare, PHD India & Interactive Avenues lead Mobillion 2015 shortlist
In less than a week, Digital Market Asia will be awarding agencies for their breakthrough performance in the mobile marketing space for the calendar year 2014...
mobileStorm CEO Jared Reitzin Says Nobody Should Have Been Caught Off Guard by Google’s ‘Mobilegeddon’
This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready....
British Airways assigns global digital mandate to SapientNitro
British Airways has appointed SapientNitro, part of Publicis.Sapient, as airline’s global digital agency for its creative technology and social media activities. SapientNitro will support the...
MediaCom wins Komli’s 60-Second Pitch challenge
Komli Media has a winner for its inaugural 60-Second Pitch, which had begun with GroupM. Out of the 11 entries that were competing from the...
Icons Steve Wozniak and Stan Lee Partner for ‘Silicon Valley Comic Con’ Launch in 2016
OK, geeks, sleeks, and freaks — your day is coming. What’s up? “Apple co-founder Steve Wozniak announced he and legendary comic book creator Stan Lee...
The Future of Coupons Could Be Bright with Vibes Smartphone Ads
Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print...
Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
3 ways in which retargeting can be advantageous
What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold,...
Flipkart’s Airtel Zero exit scores a point in favour of net nuetrality
Amid widespread debate and disagreements on the net neutrality issue that has attracted views from internet users across India, ecommerce giant Flipkart has decided to exit...
Lost in translation: The problem with ad tech jargon
Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a...
