Alibaba to surpass Baidu’s mobile ad revenue in China
Chinese e-commerce website Alibaba will have the greatest share of mobile internet ad revenues in China for the first time this year. Alibaba will take...
Category: Mobile Marketing News
Why invest in content marketing?
Content marketing is here. It’s a significant channel and one that does not follow the rules of traditional advertising nor the processes associated with traditional...
#mavericksindigital: Asian digital music scene on the rise
Last week the Asia music scene converged in Singapore for its annual Music Matters event. It’s the only event in Asia that gathers the entire...
Apple beats Google to ‘Most Valuable Brand’ title
Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown...
Social Media Marketing Changing The Way The Literary World Generates Sales
While every industry has ventured into social media marketing in one way or another, there are some industries where social media marketing has become a...
#sowhoknew: Spotify vs Apple – The final countdown?
“The perfect music should always be just a touch away,” said Spotify CEO Daniel Ek at a news conference last week. So if that’s the...
#dmexco kicks off in Singapore tomorrow
Digital Marketing and Exposition Conference – Dmexco Satellite Singapore 2015 is committed to its tagline – ‘Bridging Worlds in Digital Marketing – Content Consumption Trends...
What Happened to ‘Don’t Be Evil?’ Windows Phone Developers Think Google is Playing Tricks
Windows Phone developers are highly suspicious these days. Commenters on websites where Windows developers chat are abuzz with claims that Google is trying to strangle...
How Mad Men’s finale helped Coke and McCann
Mad Men, the popular award winning TV show about the advertising world, recently came to an end after seven seasons. The finale drew more than...
Google adds buy button for YouTube ads
Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers....
PHD APAC’s Susana Tsui on agency transition from bldg reputation to driving growth
From upping its energy into building the brand, PHD APAC’s big focus in 2015 is of driving business growth. The year that also marks the...
Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies...
How hybrid models & social TV are changing audience measurement
The rise of technology created a whole new set of challenges for research organisations, especially in context to audience measurement. While device proliferation requires capturing...
#sowhoknew: Why LinkedIn publishing is mightier than the Conference
“The pen is mightier than the sword”, is an expression first written by novelist Edward Bulwer-Lytton in 1839. Well, I have an update to the...
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
