Havas India wins media mandate of FoodCloud.in
Havas Media Group India has won the Integrated Media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties in a multi-agency...
Category: Mobile Marketing News
New digital ad formats have become ubiquitous: Study
New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate...
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
Mobile leads to better campaign results: Study
Want to improve your campaign performance? Increase your mobile spend. Marketers can easily get better results for their campaign without going over the budget, just...
IAB Awards to Honor Top Digital Marketing Work of 2015
It’s not the Oscars, but in the world of digital marketing it may be just as big. This week, new info came to light regarding...
Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Banner ads can be creative & effective
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
Omnicom’s Jonathan Nelson on why cautious optimism is good
Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is...
The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
#SG50: How the community could have helped global brands
As the celebrations of SG50 are over, it is time for reflection on this incredibly meaningful and momentous milestone for Singaporeans. You only needed to...
Why charities need better ad campaigns
It’s mid-summer. Time for the Western world to chill out. Time for reflection. This meditation leads us to make a commitment en masse to change...
Mobile Marketing Driving Back-to-School Digital Shopping Surge
Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings of a new survey, 89%...
Sonu Nigam is Socialathon Person of the Year 2015
For utilising social media platforms as a vital means to connect with fans or voicing thoughts and opinions unabashed, Sonu Nigam, renowned celebrity singer, was...
#sowhoknew: Bad things happen to good robots…
The Terminator movies would have you believe that humankind should be very afraid of robots. But given the sad demise of hitchBOT, found beheaded and...
Jack in the Box bags Socialathon Independent Agency of the Year
Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015. The jurors screened over...
