Viewability: Just one piece of the content marketing puzzle
The conversation around content marketing has picked up in recent years, fuelled by marketers’ growing sophistication in their understanding of how consumers want to be...
Category: Mobile Marketing News
Digital’s share of media spends to grow 14.4% in 2016: GroupM
Fraud, viewability, ad blocking and measurement are the biggest issues for the advertising investments in digital media globally. This was highlighted in GroupM’s Interaction report which...
Advertising drives up FB’s Q1 revenue; new stock shares proposed
It’s been a busy few months for the Palo Alto-based firm Facebook with the launch of Reactions, Live Video and shipping started for Oculus Rift....
Twitter continues with sluggish growth in Q1 2016
With co-founder Jack Dorsey back in the helm at Twitter, the company has been looking to redefine its approach to monetising. It is still experiencing...
Wall Street Pounces on Apple
Apple on Tuesday announced financial results for its fiscal 2016 second quarter. And Wall Street punished Apple by selling the stock in after-hours trading. The...
Unlocking China’s forgotten cities
A Chinese CPG brand we’ve worked with has historically generated about half of its revenues from cities that only contain about 20 per cent of...
Publicis One appoints Philippines leadership
Publicis One named its local leadership in Asia, nominated by Nicolas Menat, Regional Chief Executive Officer. Publicis One is a future–forward business model which the...
Webinar: Delivering Mobile ROI With Outstanding First-time User Experience
Mark your calendars for a must-attend webinar next week. If you want to learn more about delivering mobile ROI with outstanding first-time user experience, you’ll...
10 funky digital marketing stats from this week
YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend...
Online (mobile) publishing’s new panacea?
Facebook’s Instant Articles first appeared in the news around 10 months ago, when the tech giant started doing trial runs of the product. But in...
7 tips for writing headlines that drive business value
Many brands have started to recognise the effectiveness of content marketing and are investing a great deal into the development of compelling content. Yet many...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
Apple Pay debuts in Singapore
Competition for the digital wallets got tougher in Singapore, as Apple has launched its payment system in collaboration with American Express. This is the sixth...
Verizon, Hearst Ink Agreement to Acquire Complex
It’s a mammoth deal that became official public knowledge on Monday. Verizon and Hearst announced yesterday that they have entered into an agreement to jointly...
Alibaba forms alliance with NZ govt to strengthen trade with China
Alibaba Group and New Zealand Trade and Enterprise (NZTE), the New Zealand Government’s international business development agency, signed a Memorandum of Understanding (MOU) to formalise...
