#sowhoknew: 6 things that money can’t buy in business…
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
Category: Mobile Marketing News
Apple invests $1 bn in Uber’s competitor in China, Didi Chuxing
Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment,...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
Young users aren’t fans of targeted social ads: Report
Harris Poll asked some 2,000 consumers across generations about their use of social and found that nearly three-quarters (74%) took issue with marketers targeting their...
Hong Kong has the most connected population globally: Study
Hong Kong held steady as having the world’s most highly connected population followed by North America (USA, Canada and Mexico), according to GfK’s Connected Consumer...
Angry Birds unleash ‘outrageous fun’ at McDonald’s China
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead...
Ibotta Teams with LiveRamp to Drive Incremental Sales for Retailers
As part of the company’s stated mission to help retailers drive incremental sales and new customer acquisition, Ibotta — a mobile shopping app that pays...
A new brand’s entry into India: The initial questions
Remember high school? Were you ever in a situation where you had to shift schools mid-term? Or your first day of college? Or for a...
10 fine digital marketing stats from this week
Now, on with the stats… Volkswagen the least-engaging brand amongst US consumers 42,792 American consumers participated in Brand Keys’ 2016 Customer Loyalty Engagement Index. I’m not...
Mobile First Content Strategy: From Optional to Mandatory
Back in “olden days” — oh, like a mere decade ago — having an attractive and functional website was the most critical priority for a...
Performics bags Zopper account
ZOPPER has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping...
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been...
Facebook Messenger bots: 14 facts to know for brands
Its been a few weeks after the F8, the Facebook yearly conference, what should brands and marketers know about Facebook Messenger? Here below is a summary...
Top 5 Messenger bots and how to go further
In early April, Facebook announced the arrival of automated bots on Messenger and it wasn’t too long until bots ranging industries like media, airlines, ecommerce,...
Experian Launches New Audience Management Platform
Experian has just unveiled a new audience-management platform that will ostensibly “change the way the advertising industry buys and measures media.” According to a statement...
15 startling digital marketing statistics from this week
Organic social visitors have 4% higher AOV than average at MADE.COM Hannah Pilpel, social project manager at MADE.COM, gave us an interview this week. She let...
