10 interesting digital marketing stats we’ve seen this week
Mobile accounted for 18% of US search spend in Q4 2012 Smartphones and tablets accounted for almost a fifth (18%) of total US search spend...
Category: Mobile Marketing News
Instagram Sets The Record Straight on User Base
If you’re still under the impression that Instagram is hemorrhaging users in response to recent privacy considerations on the part of many registered users, you...
2013: The Year of the Social, Local, Mobile Movement?
The following post is a guest commentary from Michael Szewczyk, the President of Kapture. We may have just finished celebrating ringing in the New Year,...
Brick-and-mortar retailers making big gains in the SERPs: report
According to new research published by Conductor, “the last 12-18 months have seen traditional brick and mortar companies step up their game when it comes...
The end of Instagram? New TOS go into effect Saturday
Instagram became a worldwide cultural phenomenon, mainly by being first to market with a cool idea: a photo sharing app with built in filters and...
The ‘Sickness’ Behind Social Networks Exposed
According to the Centers for Disease Control and Prevention, the flu is a full-blown epidemic in Maryland and 46 other states today. With the number...
Smartphone and Tablet Financing May Be China’s Next Big Market
Despite the massive growth rate in smartphone and tablet ownership in China last year, more than a few sobering realities and impediments to technology adoption...
Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind
Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still...
Why Facebook’s ‘Graph Search’ Is a gamechanger
Facebook, of all platforms, has revolutionized search as we know it. Yesterday, Facebook announced ‘Graph Search’, a new feature that helps us find people, places and...
Five big marketing mistakes companies make
1. Establishing too many metrics Can there be too much of a good thing? When it comes to marketing, the answer is a resounding “yes!”...
You’ve Expanded Your Mobile Marketing Budget… But What’s Your Plan?
Catch up, pull ahead, or fall behind. Those are your options, say marketing experts looking ahead to the anticipated growth of mobile marketing budgets this...
More Details Surface on Tim Cook’s Plan for Apple Inside China
For the second time in less than a year, Apple chief executive Tim Cook has visited China, which is one of the most important markets...
The Atlantic’s Scientology advertorial shows the risks of native ads
That’s a lesson that The Atlantic learned the hard way after it published an advertorial from the controversial religious organization Scientology. The advertorial bearing the...
Are agencies being cut out of mobile marketing plans?
As Mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships. Mobilemarketer.com/cms/news/advertising-agencies/13214.html”>Go to Source
Mobile is a must-have for agencies in 2012
Many agencies failed to integrate mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile traffic....
