Marketers Use Social Media Not Just to Build the Brand, But to Bolster Engagement
Yes, it looks like increasing audience engagement is the key objective for many advertisers who have signed on for social media marketing. So purports an...
Category: Mobile Asia
#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Yahoo signs search deal with Google after Q3 results
After a disappointing third quarter results, Yahoo has reached an agreement with Google on search and advertising. Under the deal, Google will provide Yahoo with...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
Time’s ticking: Holding on to attention on video
Full engagement video experiences remain a hot topic as online video has now become the fastest growing digital advertising category worldwide, especially in Asia-Pacific. Globally,...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
#sowhoknew: Will India benefit the most from the faltering Chinese economy?
My recent article ‘Forget Greece, the real financial crisis is happening in China’ certainly struck a chord with LinkedIn readers – it was viewed almost...
Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
What’s Coming Down the Chimney Soon? Cross-Device Messaging to Holiday Shoppers, Contends MMA Webinar
A holistic view of consumer experiences across devices will be the key to success this holiday season. That’s the view of the Mobile Marketing Association...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
Accenture names Marc Carrel-Billiard as MD, Global Tech R&D
Accenture has appointed Marc Carrel-Billiard as managing director of Global Technology Research & Development within Accenture Technology. In this role, Mr Carrel-Billiard will oversee the...
Is content marketing the new ecommerce strategy?
Living in an era where content and native are the buzzwords and ecommerce is evolving by the second, it sure makes for exciting careers for...
Mobile monetisation gap is closing: PubMatic
PubMatic, the marketing automation software company for publishers, has launched a Quarterly Mobile Index (QMI). The topline for Q3 2015 shows continuous improvement in mobile...
