Can We Just Get Along? Research Shows Relationships Between Marketers and IT Can Be Rocky
Marketers are by nature an optimistic lot (they have to be to keep doing what they do). Maybe that’s why many of them are a...
Category: Mobile Asia
Consumers find branded content stimulating & informative: Study
How do consumers view branded content – is it just another ad for them, or does it provide value to them? A study has found...
Location-based mktg biggest opportunity for marketers in APAC for 2016
Location-based marketing opportunities presented the greatest opportunity to the digital marketing sector in the Asia-Pacific region for 2016, ahead of advertising on new wearable platforms...
Starbucks’ Digital Dominance is Cup of Strong Info Every Business Should Study
“Starbucks’ fiscal 2015 is now in the books and besides strong same store sales and record revenue and earnings, the biggest takeaway is that the...
Essence to become part of GroupM
WPP’s GroupM plans to add Essence Digital Limited to its portfolio in concert with WPP’s acquisition of a majority stake in the company. Following the...
Watch out for content, programmatic and IoT: GSK’s Prashant Pandey
Digital presents an array of opportunities that marketers can use to reach and impact their core target audience. Different brands can categorise and approach their...
Stomping out click fraud: the plague of mobile advertising
A not-so-new but formidable obstacle to the growth of the mobile advertising market is click fraud. Its emergence has cost marketers over USD 11 billion...
Martell marks 300 years with augmented reality art exhibition
Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the...
Chris Cox on Facebook’s next big focus
What is Facebook looking at next? Chris Cox, Chief Product Officer at Facebook explained the vision for the social networking giant at a recent press...
Mobile Marketing Without Accuracy? Just Guesswork, According to MMA
What’s mobile marketing that doesn’t hit the target on time worth? Probably not much. At least, that’s the thinking. And that thinking will be the...
FB launches new ‘slideshow’ video ads for emerging markets
In a push to reach out to more users in the developing markets, Facebook has launched a new ‘Slideshow’ ad feature which brings a video-like...
How did the tech companies do in Q3?
Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether...
#ReThink: Your app has a million installs, so what?
There are now over a billion apps in each of the iOS and Android app stores, so surely it’s not as easy for a single...
Social network ad spend rising rapidly in China
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will...
Advertisers fight the battle of ad blocking
The bottom line is the average consumer doesn’t want to see advertising. Or to be constantly bombarded with messages. It’s as simple as that. They...
Job opportunities decline for mktg talent in Asia: Survey
Advertising, marketing and media professionals are still experiencing a decline in online recruitment activities across Singapore, Malaysia and the Philippines, the latest Monster Employment Index...
