The year ahead? 2016, only more so
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence....
Category: Mobile Asia
WPP launches purchase mktg brand The Store in Aus & NZ
WPP AUNZ has unveiled WPP’s Global Retail Practice called The Store in Australia/NZ. The Store coordinates all of WPP AUNZ’s holistic path to purchase marketing...
Trends to look out for in 2017: Rise of programmatic video & metrics
After more than fifteen years working in digital media and advertising in Asia, I have learned that change is the only thing we can be...
Amobee hires Todd Chu as Senior VP, Global Operator Innovation
Amobee has appointed data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation. Mr Chu will be charged with leading Amobee’s...
SnapApp Publishes ‘The Campaign Confidence Gap’ Report
Ahead of the weekend, MMW learned that SnapApp — provider of a popular SaaS platform used by B2B marketers to create, publish, manage and measure...
The art of modern marketing
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
Nicolas Bidon named as Xaxis’ Global President
Xaxis has promoted Nicolas Bidon to serve as global president. Mr Bidon was previously CEO, EMEA where he led Xaxis operations across the company’s 25 markets...
The One Mobile Commerce Stat Marketers Must Know
on line shopping Mobile marketers failing to take mobile commerce seriously are missing golden opportunities. That’s a key takeawy from a new report, the findings...
Solving the Internet’s TMI (too much information) problem
As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop...
SG consumers want more personalised rewards from retailers: Study
Amidst Singapore’s retail doldrums, three in four consumers indicate they will buy more from retailers if they are better rewarded for their loyalty, a study by global...
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
McCann Health Singapore gets new Creative Director
McCann Health Singapore has appointed Alejandro Canciobello as its new Creative Director. Mr Canciobello recently relocated to Singapore from Peru, transferring within the McCann Worldgroup family, as...
Retail Brands Dropping the Ball on Mobile?
The future of retail is mobile. Yet, brands and retailers are failing to keep pace with consumer expectations. That’s the opening word in a provided...
The antidote to ad blocking: Authenticity in ad content
It was a niche crowd at first, or so we thought. Ad blocking was confined to the desktop computers of young male gamers in Central...
Facebook rolls out Creative Hub globally for marketers
Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples...
Urban Airship: Retailers’ Apps Highlight Holiday Mobile Growth
Just how big will mobile be in the retail space this holiday shopping season? Bigger than ever before. At least, that’s according to a new...
