IPG Mediabrands Malaysia rebrands its social agency to Society
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
Category: Mobile Asia
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
A look back at top 15 acquisitions for 2016
2016 was a big year for advertising technology company acquisitions and agency collaborations. Adobe had a busy year as it acquired ad tech firm TubeMogul...
Data pick of the day: Over 1 in 5 millennials watching eSports
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark according to GlobalWebIndex’s data. GWI’s data...
Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Screen6 Partners with...
How Hotel Indigo used Twitter’s video ads to attract travellers
InterContinental Hotels Group’s lifestyle brands Hotel Indigo had opened a new hotel in Katong, Singapore, a neighbourhood that’s well known for its rich Peranakan heritage and...
Coca-Cola builds a family for ‘lonely snowman’ to show bonding in CNY ad
In a barrage of Chinese New Year ads expounding family togetherness, how can we come up with an angle that will set us apart, and...
Sojern’s APAC MD on why mobile & data are the best bet for travel mktg
With the holiday season here, the priority for travel marketers is to understand travel intent for the season. Sojern, the performance marketing platform for travel,...
GetResponse Goes Mobile with Webinar Management
GetResponse — a global online marketing platform for SMBs — announced this week the release of their new GetResponse Webinars app. The app is now...
Enhanced customer-first approach will drive businesses in 2017
Customer engagement has changed substantially over the past few years. There is an interesting convergence taking place; one that will have massive implications in the...
Blis signs global partnership with Moat on viewability
Blis has signed a global partnership with Moat, a SaaS analytics and measurement company focused on delivering products for marketers and publishers, to measure viewability, as...
Sanjeev Handa is the Jury Chair for Season II of India’s Top Digital Planners
BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
Mobile App Trends to Watch In 2017
The following is a guest contributed post from Andrew Gazdecki, the founder and CEO of Bizness Apps — one of the best app makers, making...
Brands do well by doing ‘good’
It’s the festive season and as we spread happiness, love and gifts all around, what better time to think about whether our brands can achieve...
F&B advertisers still rely on 30-secs creatives: TubeMogul report
About 94 per cent of video ads served in SEA food and drink campaigns are 30 seconds in duration, despite securing over 20 per cent...
#sowhoknew: Fake news – the scourge of social media?
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
