Five big marketing mistakes companies make
1. Establishing too many metrics Can there be too much of a good thing? When it comes to marketing, the answer is a resounding “yes!”...
Category: Interactive marketing
The Atlantic’s Scientology advertorial shows the risks of native ads
That’s a lesson that The Atlantic learned the hard way after it published an advertorial from the controversial religious organization Scientology. The advertorial bearing the...
Digital Marketing News Update – 26th April 2011
Ad spend Global adspend recovery weakened by Japan and Middle East Digital ad spend to overtake newspapers by 2013 Advertiser Interest in Social Media Unlikely...
Digital Marketing News Update – 22th Feb 2011
Advertising and marketing news Top tips: Anticipating your consumer’s interest – how to make your behavioural targeting campaign predictive How changes to Facebook pages will...
Digital Marketing News Update – 15th Feb 2011
Ad spend Mobile advertising spend set to skyrocket Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV Advertising and marketing news Print...
Digital Marketing News Update – 8th Feb 2011
Ad spend TV ad spend to rise 7% in first quarter of 2011 UK search spend up as Google continues to soar Social Network Ad...
Digital Marketing News Update – 1st Feb 2011
Advertising and marketing news P&G puts Facebook and Twitter at centre of Gillette campaign Nine easy steps to online video success Kellogg Commits to Global...
2011 digital marketing trends
2011 only just started, nevertheless a lot of predictions to what the new year will bring has already been given. Therefore I compiled a bunch of...
2010: Year in Review by Google, YouTube, Twitter & Facebook
2010 is coming to an end and therefore the ‘big four’ has looked at and summed up the biggest trends of 2010… Google of course...
Infographic: Twitter vs. Facebook
Another one of these really smart infographics, this time from marketing agency Digital Surgeons. The graphic compares Facebook against Twitter to discern differences in demographics and usage preferences....
Top 100 digital brands in APAC (+ focus on Singapore)
A new digital research done by TNS in six Asian Markets (China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand) has just been published. The research...
Weekly Digital Marketing News Update – 21th Dec 2010
The last weekly update in 2010 – enjoy: Advertising spend Apps to boost adspend on mobile to $11bn by 2015 Adspend forecast for 2011 revised...
Weekly Digital Marketing News Update – 15th Dec 2010
Just another update… 🙂 Advertising spend Zenith forecasts 2010 online spend will near £40bn Online Ad Spend Continues Double-Digit Growth Big 3 Forecasters See Ad...
Interesting Social Media stat. presentation from HubSpot
HubSpot has just compiled 27 statistics, soundbites, and slides from a variety of sources, including marketing thought leaders and research institutions. The Social Media presentation...
Innovative marketing idea: Westfield Fashion Detector
Pretty cool idea for marketing campaigns in the future (however an old concept: http://www.somewhatfrank.com/2006/11/likecom_leverag.html):
