Category: Interactive marketing

The Econsultancy/Responsys Marketing Budgets 2013 Report is based on a survey of more than 800 client-side marketers and agency respondents. The survey also asked respondents...

The Marketing Budgets 2013 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2013. The report...

But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about...

Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating  substantial noise, the...

According to IDC, the fastest growth in ad spend will come not from mobiles but from tablets. There are various reasons for this: The size...

You may feel blinded by the science of RTB, confused by the complexity of the technology behind the advertising mechanism or alarmed by the endless...

The first quarter of 2012 was a train wreck for the retailer, and despite calls for patience from some observers, the rest of the year...

Many have looked at the reasons behind this spike – rich media, mobile and video are among some of the major drivers of growth, where...

Last year, Orbitz raised eyebrows when it was revealed that the online travel site rearranges the order of hotel search results, displaying more expensive lodging...

Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend...

“The field isn’t level, but it’s more level than other playing fields,” said Erin Rackelman, CMO and cofounder of Portland-based Night & Day Studios, last...

You won’t have to travel far in this or any 2013 trend prediction piece to find that some of the most insightful thought leaders are...

Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is...

Yesterday Twitter’s CEO Dick Costolo tweeted a six second video clip of himself making steak to his 1M+ followers. This is a big deal to...

Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless...

Responsive design is a hot topic in web design at the moment, as it allows site owners to tailor content to any sized screen from...