Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
Category: Interactive marketing
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
RFP Course (In Partnership With the IAB) – New York
This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new...
Native advertising: whatever it is, it shouldn’t be PR
When Instagram recently sought to change its terms of service, one of the most widely-discussed changes that sparked a backlash was language giving Instagram the...
TD Bank bets on Google+ as a search play
TD Bank, in conjunction with its agency iCrossing, developed 96 videos targeted at individual branch locations in New York. The videos, which show off each...
Three examples of the psychology of social networks influencing user behavior
I took a look at three specific examples to show how social platforms have shifted user behaviour but also were influenced by it. Twitter favourites...
HMV and Republic: are administrators ruining the value of websites?
It’s even more confusing when you consider what the administrators for Republic had to say. It has a powerful website offering, owns well-known brand names,...
Rubio Water: not every marketing opportunity is worth pursuing
So how did Poland Spring, which is a brand of Nestlé Waters North America, respond? Yesterday, it posted an image to its Facebook page showing...
How can data fuel creativity?
Creative optimization through market data Market and user data offers brilliant raw material which can be fused together to inform and empower creativity. Market data...
Facebook apps: there’s no such thing as a free audience
The popularity and success of Facebook’s development platform isn’t all that surprising in hindsight. For the first time in internet history, arguably, entrepreneurs no longer...
26 superb examples of agile marketing in action
First up, three Super Bowl-related tweets. When the lights failed, some sharp marketers spotted an opportunity… Tide Audi Oreo Oreo also supported Gay Pride by...
71% of businesses plan to spend more on digital marketing technology in 2013
One of the most frequently quoted predictions from 2012 was Gartner’s belief that, by 2017, CMOs will spend more on technology than CIOs, and these...
Pay-for-performance for agencies: perfect arrangement or bad idea?
On the client side, paying for an agency by the hour comes with risk. As agency veteran and marketing consultant Avi Dan points out in...
Yahoo turns to Google for ads: sign of a new friendship?
Less than a year since she joined Yahoo, Mayer has started to make the once-great internet company her own. She has started the process of...
Word-of-mouth: focus on the steak, not the sizzle
According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. In an AdAge piece, Keller suggests that...
Super Bowl ads 2013: Touchdowns & let downs
Dodge Ram “Farmer” While the bulk of Super Bowl automotive campaigns tried enticing viewers with glimpses of a better life built around a car, Chrysler...
