Australia Cross-Channel Marketing Report
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and...
Category: Interactive marketing
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
Rolling Stone Slammed for Boston Bomber Selfie Cover
Rolling Stone magazine is getting slammed for a cover featuring accused Boston bomber Jahar Tsarnaev. The magazine’s cover subjects have drawn their share of controversy...
How Celebrities Make Money From Social When They’re Not Paid to Tweet
Stars like Kim Kardashian are still routinely paid five figures for a single tweet promoting a product, but how else can they carve out a...
HuffPo Co-Founder on Where He Thinks Tina Brown’s Daily Beast Went Wrong
Just in case you missed it, BuzzFeed Chairman Ken Lerer was the star of the full-page front-of-book Q&A in yesterday’s New York Times Magazine. (Though...
Meredith to Turn Allrecipes.com Into a Print Magazine
Meredith Corp. will introduce Allrecipes magazine, a spin-off of the cooking site it bought in 2012, the company said on Monday. The magazine will guarantee...
Microsoft Cuts Surface Tablet Prices Amid Weak Demand
Microsoft is cutting the price of its Surface RT tablet by as much as 30% as the device struggles to lure customers amid competition from...
Hulu Sale Is Called Off, Again
Hulu is no longer up for sale, after 21st Century Fox, NBC Universal and Walt Disney Co. said Friday that they will maintain ownership of...
Ad Industry Proposal: ‘Do Not Track’ Should Let Us Track Anyway
With two weeks left until its own latest deadline to agree on “Do Not Track” standards for web browsers, a Worldwide Web Consortium working group...
Netflix in Talks for Another Season of ‘Arrested Development’
Netflix, the largest subscription video-streaming service, is in talks for another season of “Arrested Development,” said Brian Grazer, co-chairman of the production company, Imagine Entertainment....
How Verizon Is Using J.Lo, Kids’ Playgounds to Sell Smartphones to Hispanics
Across the street from the Jay-Z’s home court, the Barclays Center in Brooklyn, is a block-long billboard of Jennifer Lopez and her own new business...
Target Expands Offerings, Invests in Digital for Back-to-School
With the critical back-to-school and back-to-college season looming, Target is expanding its offerings for students as well as doubling down on digital experiences and campus...
Justin Bieber’s Piss Break Shows Everything That’s Wrong With Web Video
Ad Age Deputy Managing Editor Michael Learmonth has been complaining for years now about overly long pre-roll ads — including pre-rolls that are almost as...
YouTube Channels Seek Audience, Advertisers Off YouTube
YouTube’s top talent is on the move. Once locked into exclusive contracts, a growing number of YouTube producers — even those funded by YouTube as...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
