Category: Interactive marketing

Turns out the ability to target specific bigotries is more widespread than first thought. But it also turns out advertisers aren’t all that interested in...

Russia’s effort to influence U.S. voters through Facebook and other social media is a “red-hot” focus of special counsel Robert Mueller’s investigation into the 2016...

In less than a year, branded content from TV networks on Facebook has more than doubled. No longer are these social media executions viewed as...

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Facebook claims its platform can reach more people than actually exist in the U.S., which could hurt its push to compete for TV advertising budgets,...

Lenovo agreed Tuesday to settle charges levied by the Federal Trade Commission for installing malicious software on some of its laptops so it could deliver...

On Monday morning, the torrential rains and flooding caused by tropical storm Harvey gave Houston residents plenty to worry about. Yet that didn’t seem to...

Two squadrons of little Star Wars drones fly through the air in a Brooklyn, N.Y., event space, blasting each other with lasers within the net-lined...

Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like “celebrating beauty” and “strong women.” Ten were...

CBS Corp. has snapped up ailing Australian TV broadcaster Ten Network Holdings, securing an offshore testing ground for its on-demand streaming service. The most-watched U.S....

Jeff Bezos is about to one-up your grocery store loyalty program. Today, millions of consumers get lower prices and other perks in exchange for favoring...

Millennials are killing off apps with uncool design at a breakneck pace, location reigns supreme when it comes to app usage and Snapchat is closing...

Yuppies, bankers, vampire politicians, Republicans, and any number of New York poseurs can sleep a little easier tonight. The Village Voice is ending its print...

Facebook might have a deal with Major League Baseball to officially stream 20 games this summer, but unofficially games are being pirated across the social...

Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that...

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million...