YouTube to Block Music Videos From Smaller Labels
Google’s YouTube is poised to start blocking music videos from independent labels that haven’t agreed to be part of a planned subscription service. About 5%...
Category: Digital Marketing News
‘Employee of the future’: Bridging media’s church-state divide
As The New York Times’ Innovation report recently highlighted, the changing realities of the industry demands that publishers rethink the church-state divide. But a new breed...
Adobe Turns to Humor for First Network TV Ad in Over 10 Years
In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only...
Nissan Times Spanish-Language Effort to World Cup Kickoff
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s...
Watching the World Cup, one data point at a time
Sound the vuvuzelas, the World Cup is officially here. The biggest sporting event in the world is set to break all kinds of viewing records....
Facebook Poaches PayPal President to Head Up Mobile Messaging
Facebook has just poached PayPal’s president, David Marcus, to be its VP-messaging products, a new role at the company. The hiring of a seasoned mobile-payments...
London’s Boris Bikes go extreme in #JoinTheFight stunt campaign
Pro cyclists are using London’s Boris Bikes for the their latest marketing stunt — literally. The bikes, which officially go by the more clunky “Barclays Cycle Hire,” have...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Facebook explains its decreased organic reach
After weathering months of criticism at the hands of brands and their agencies, Facebook finally replied on Thursday to the stream of complaints about decreased...
McDonald’s Sets Up Shop in Silicon Valley
McDonald’s is setting up shop in the tech community epicenter of Silicon Valley. The company’s new outpost, on San Francisco’s Market Street, is the brainchild...
Clean? Cluttered? Classy? The state of online editorial design
The state of publisher design today is a mixed bag. While there is no shortage of intrusive banner ads, tiny typefaces and cluttered article pages, there’s also...
ISP Rankings: Why Google Loves Comcast and Netflix Prefers Cablevision
Google has put broadband companies on notice. If you stream YouTube videos poorly, we will call you out. YouTube’s parent company has created a tool...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)
Facebook restricts users to those over the age of 13, but anyone who’s talked to a tween lately knows how effective that is. But now...
Amazon ‘Not Optimistic’ It Will Resume Selling Hachette Books Normally Soon
Amazon.com said it is “not optimistic” that a dispute with publisher Hachette Book Group will be resolved soon and added that it is acting “on...
The Programmatic problem: What’s an audience without a show?
John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic...
