SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
Category: Digital Marketing News
Best Practices: How to Make a Campaign Go Viral
Why did Newcastle Brown Ale began moving away from TV advertising last year? “We just realized it was like pissing into the Grand Canyon,” said...
How Time.com is winning on Facebook
For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time —...
The Secret Sauce For Twitter’s Global Growth Strategy: Subsidized Data
Most World Cup watchers probably don’t remember the match on June 12th, when Brazil defeated Croatia, 3-1. But Twitter does. The game spurred a record...
Brands celebrate the Fourth of July with fireworks and clichés
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social...
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller
Facebook’s video ad business just got a lot bigger. Months after rolling out the first video-specific ad product on the social network, Facebook has agreed...
How The Weather Channel hunts for innovation
The Weather Channel has found an unlikely new application for its weather data — fitness. OutSider, the company’s new “biometeorological” app, lets runners measure and track how...
Supreme Court Rejects Google’s Appeal of Street-View Privacy Suit
The U.S. Supreme Court rejected an appeal by Google, leaving the company to face lawsuits accusing it of violating a federal wiretapping law by secretly...
French World Cup team says ‘Yo’ to its fans with viral app
What’s French for “Yo?” If you’ve downloaded Yo, the simple, silly and hugely viral app, you may get to find out – the French Football Federation is...
A Year Later, NSA Revelations Haunt Verizon in Germany
Germany favors Deutsche Telekom to replace Verizon Communications as a network provider after deciding to end the American company’s contract in the wake of reports...
GE’s deep dive into online news publishing
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late....
After Maker Studios Acquisition, Disney’s Other Video Business Tries to Chart New Path
Disney’s digital video business is more than Maker Studios, the YouTube network it agreed to buy in March for $950 million. But until Disney bought...
The vet and the virgin: Two different takes on Cannes
To say that Cannes has jumped the shark is lazy at best and a cliché at worst. To gauge whether Cannes really is the inspirational, productive collection...
AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
Publishers: Grab control of your data
Lauren Pedersen is vice president of global marketing for Cxense When it leaked last month, The New York Times Innovation Report highlighting the paper’s woes...
