The best email campaigns of 2014
By some accounting, nearly 183 billion emails are sent every day. If your inbox is anything like ours, it feels like a billion are addressed...
Category: Digital Marketing News
Twitter Ventures Into Ad Sales in Russia
Twitter has started to sell advertising in Russia, shrugging off regulatory hurdles and a slowing economy as part of a push to add revenue outside...
NetSuite Grabs Microsoft Dynamics GM for CMO Role
NetSuite has hired former Microsoft Dynamics GM Fred Studer as its next CMO. Mr. Studer will take on the marketing responsibilities held by the company’s...
Secrets of the middle funnel: Four simple steps to grow your business
This article was written by Pete LaFond, vp of marketing at TruSignal. By now, marketers are well-versed in direct response, aka bottom funnel, marketing –...
Baidu and Alibaba Best Yahoo and Twitter for Digital Ad Revenue
Google once again retained the biggest share of global digital ad revenue and by a large margin. The company claimed a 31.10% share this year...
Vitriol-o-Meter: Grumpy Cat and Korean nuts edition
As another week winds down, it’s time to pause and reflect on the outrage that was. With the Vitriol-o-Meter, Digiday takes a weekly look back...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
Facebook to Make Sure the Right People See Publishers’ Posts
Facebook keeps coming up with ways to reduce the amount of bloat in people’s news feeds. But while recent efforts have angered those putting out...
Engagement, expansion and completion: Why Q3 was a great time for mobile display ads
Download:Celtra’s Q3 Mobile Display Ads Performance Report We’ve just released Q3 2014 Mobile Display Ad Performance Report, our quarterly benchmarks providing insight and market analysis...
Why big data is really about small insights
In a world of hyper-connected consumers, big data is the foundation of marketing “magic.” Marketers previously gathered this data on consumer behavior through individuals –...
AOL’s Bob Lord: Brands’ In-House Programmatic Teams Driving Growth
AOL should know a thing or two about the forces driving automated ad buying’s wild growth. Over the past year, the company’s programmatic advertising revenue...
Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Accenture to Acquire Reactive, Heating Up Consultant Battle For Marketer Dollars
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Inside the BBC’s visual journalism unit
The lines between digital video and TV are blurring to the point of going away at the BBC The BBC’s two-year-old visual journalism unit services...
With Celebrity and Scandal, MailOnline’s U.S. Revenue Double
MailOnline, the website of U.K. tabloid the Daily Mail, generated 12 million, or roughly $19 million, in revenue from its U.S. website during the year...
