Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/08/2015
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial...
Swatch wants to tick off Apple. The Swiss watchmaker in Europe has acquired the trademark for “one more thing,” a phrase closely associated with the software...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 22/08/2015
Salesforce’s Marketing Cloud doubled the number of large deals it did, year-over-year, in the second quarter of fiscal 2016, the company said on its earnings...
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 20/08/2015
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/08/2015
EBay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The...
President Barack Obama has demonstrated time and again that he’s got no problem talking to digital publishers. Over the course of his two terms, the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/08/2015
On vacation, President Obama likes to kick it with some Motown, 2000s hip hop and 60s-era Dylan, according to the Spotify playlist he released today....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2015
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Burger King has realized that the best way to market to millennials is to bring the heat — both to its menu and to social media. The chain’s...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/08/2015
Pinterest may be social media, but its differences from Facebook, Twitter and others are what some marketers find attractive. In particular, Pinterest-marketing firm Ahalogy sees...
Jon Stewart delivered his final moment of zen, capping off a week goodbyes. This week, YouTube finally ditched its weird 301+ view count on viral...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/08/2015
Verizon is rolling out a big shift in its phone plans and smartphone pricing, but it won’t necessarily make things cheaper for consumers. The company...
More
