MVPs of Social Media: Apple Video for Autism Acceptance Tops YouTube for Brand Engagement
An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart...
Category: Digital Marketing News
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
Axe’s shower thoughts ad has angered Reddit
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized...
The best APAC digital marketing stats from March 2016
Facebook numbers in Southeast Asia Facebook has 241m users in Southeast Asia and 94% of them use Facebook on mobile, according to the network’s own...
Former AOL President Bob Lord Moves to IBM as Chief Digital Officer
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Get the complete guide to content marketing
The post Get the complete guide to content marketing appeared first on Digiday. Via DigiDay
Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop
The marketing industry’s Media Rating Council has proposed long-awaited guidelines for ad viewability on mobile devices, essentially leaving its interim guidance in place but setting...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Infographic: 50 percent of publishers recruit editors to create native ads
The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Via DigiDay
Comedy Central Renews Four Snapchat Discover Series, Adds Nine More
Comedy Central said Wednesday it will be expanding its video programming lineup on Snapchat Discover. The network’s move comes as TV gears up for the...
How to make your header-bidding container solution work for you
by Tim sheets, Senior Director of Monetization, OpenX Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a...
Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World
Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a...
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
Snapchat Adds Brit & Co to Its Discover Publishers, for Holidays Only
Snapchat is expanding its cadre of Discover publishers to include Brit & Co, a media and e-commerce platform with a focus on DIY, but on...
76 percent of advertisers are focusing on UX to combat ad blockers
The post 76 percent of advertisers are focusing on UX to combat ad blockers appeared first on Digiday. Via DigiDay
Eight intriguing US digital marketing stats from the past week
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
