How Vox Media’s New Gadget Blog Circuit Breaker Will Earn Revenue
On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will...
Category: Digital Marketing News
ANA to FCC: Cable-Box Competition Is Bad for Advertisers
Saying it would allow blocking and alteration of advertising, the Association of National Advertisers has asked the Obama administration to drop a proposal that would...
How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
A Chinese Vlogger Just Sold an Ad Slot For $3.4 Million
This week, China’s media regulator censored an internet star who makes satirical video commentaries, ordering her to cut the swear words out of her monologues....
10 funky digital marketing stats from this week
YouTube ROI is higher than TV in 77% of campaigns This research was widely reported this week; Google’s latest attempt to lure TV ad spend...
In New York, retailers go subterranean to tap commuting masses
For New York commuters trying to get out of the subway as quickly as possible, life is about to get a little more challenging: Underneath...
Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Search ads found to lift in-store sales: report
As reported by AdAge, consumers who saw ads for Greek yogurt brand Chobani when searching for yogurt-related terms spent 9% more on Chobani than consumers...
Starwood’s taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
Ex-Mashable Exec Seth Rogin on Why He Believes in Newspapers’ Nucleus Marketing Solutions
Right now, Seth Rogin is Nucleus Marketing Solutions, the new “marketing solutions provider” formed by Gannett, Hearst, McClatchy and Tribune Publishing and announced Thursday. He’s...
How are brands using people-based advertising?
Econsultancy has released the North American edition of its People-Based Advertising report, in partnership with Signal. The report evaluates the impact and future of addressable...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
How do you really feel about your trading desk?
The post How do you really feel about your trading desk? appeared first on Digiday. Via DigiDay
Bots Could Give Facebook a Bigger Slice of the App Economy
Mark Zuckerberg has said that Facebook thinks a new product is ready to become a real business only once it has 1 billion users. The...
Digital marketing in Asia: Spotlight on Malaysia
Through investigating a number of South-East Asia countries, we are revealing which might be of interest to marketers globally. Here, we cover Malaysia. But, first...
The Digiday Video Anywhere Summit continues with insights from Fusion, CNN, Bloomberg
Day two of the Digiday Video Anywhere Summit will be live-streaming from Palm Beach, Florida, Monday — starting at 9:30 a.m. ET. Isaac Lee, CEO of Fusion,...
