Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/04/2017
Our weekly run-down of the most-viewed video campaigns as tabluated by Visible Measures deliberately bans movie and video game trailers because otherwise they would often...
Axel Springer’s Bild is looking to use Facebook Instant Articles to drive subscriptions. The German publisher has reduced the number of steps readers have to take...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/04/2017
Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media...
by Jay Samit, leader, Deloitte Digital’s augmented and virtual reality practice and Allan Cook, managing director, Deloitte Consulting LLP When more than 500 million people played...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/03/2017
A collection of videos from women sharing empowering messages is now trending at No. 21 on YouTube. The theme is part of YouTube’s newly released...
Itai Bicher, SodaStream The current political landscape has created a tricky environment for brands. But one advertiser, carbonated drinks kit SodaStream International, says there is...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 04/03/2017
Everywhere at Mobile World Congress in Barcelona this week you saw 5G hype and the Internet of Too Many Things, with smartphones mostly in the...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/03/2017
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
Ad tech likes jargon and here comes another one: “VPAID.” VPAID stands for video player ad-serving interface definition. It was first introduced by the Interactive...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2017
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 01/03/2017
What’s on YouTube tonight? Quite a bit of TV actually. On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream...
Facebook Live is stagnating in the U.K. And with Facebook ending payments to media companies for creating live video, publishers don’t expect to ramp up...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/02/2017
Marketers are making the most of the Academy Awards in social media. Continue reading at AdAge.com Via AdAge
Dave Schoonover, senior manager of digital at Kia, doesn’t believe that traditional agencies are dead — but he does believe that brands can do some...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/02/2017
In late December, the digital security firm White Ops released a bombshell report outlining a sophisticated video ad fraud scheme that it estimated was siphoning...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/02/2017
Target, for instance, chose to weigh in on a 2016 North Carolina law that required individuals in government buildings to use the restroom that corresponds to...
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