Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
Category: Digital Marketing News
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
The Winners and Losers of Publicis Omnicom
Who’s up and who’s down in the aftermath of the monster ad deal. Via digiday.com
In Tracking Users, Pinterest Lays Groundwork for Ad Business
Pinterest is continuing the lay the groundwork for its ad business. The company announced that it will start recommending pins and boards to users based...
Mini Mocks Weiner With Selfie From @CarlosDMotor
Mini’s attempt to ride the Anthony Weiner bandwagon with bathroom-mirror photo from a fake Twitter account was sophomoric and didn’t circulate widely. But it was...
Intel and Toshiba Invite You To Save The World From Hairy Aliens
The brands are creating their third social film, a comedy that everyday consumers can audition for online. Via digiday.com
PolitiFact Gives BuzzFeed Sponsored Post a ‘Pants on Fire’
If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories? In...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
Mentos Personalizes News Bulletins For the ‘Selfie’ Generation
Mentos is capitalizing on the narcissism that fuels social media by creating personalized news bulletins that make your Facebook activity look exciting enough to be...
Former NBC Digital Exec Launches Bomoda to Sell Luxury to the Chinese
The idea for Bomoda originated, as ideas often do, at a dinner. Brian Buchwald’s dining companion one night in fall 2011 was a Chinese woman...
Publicis Employees to Lotus Notes: Drop Dead
Dated technologies speaks volumes about holding company bureaucracy. Via digiday.com
Did Forbes Go Overboard Apologizing for Wrongly Outing the Irish President?
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to...
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Facebook Turns In Big Quarter As Mobile Ads Drive Growth
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
Google Tries to Channel TV Again with Chromecast
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
