Category: Digital marketing news Asia (APAC)

Mobile app brand safety violations have grown 194 per cent in 2018 as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile....

Global ad spend growth will reach +3.6 per cent in 2019, following growth of 4.3 per cent in 2018, taking total investment to USD609.9 billion,...

IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent....

Continuing its mission to build trusted partnerships with advertisers and publishers, Verizon Media today announced an innovative new omnichannel insights tool for its industry-leading demand...

Singapore-based startup’s solution allows hotels to monitor, analyse and automate hotel room environments. Via DNA

The inaugural Malaysia Tech Week from June 17 to 21 looks set to be a blockbuster event. Karamjit Singh talks to MDEC about it. Via...

Now in it’s 66th year, the Cannes Lions International Festival of Creativity begins on June 17, 2019 with a promise of creative excellence, cutting edge...

Xandr, AT&T’s advanced advertising & analytics company,has launched Xandr InvestTM, a strategic buying platform built for the future of advertising. The new platform offers simplified...

FTI Consulting, Inc. has appointed Joanne Wong as a Senior Managing Director in the Strategic Communications segment. She will be based in Hong Kong and...

VMLY&R has appointed Din Sumedi as Chief Creative Officer, Indonesia, to lead the creative direction for the agency. A celebrated digital leader, Din will be...

If marketers have one gripe about their jobs, it’s (not long hours or insufficient pay, but) a lack of upskilling opportunities. This is according to...

Extending its relationship with automotive group Cycle & Carriage, Havas Group Singapore has bagged the Mitsubishi account. This appointment comes after the recent Citroen and...

Campaigns & Grey (Grey Manila) won the businesses of companies in the FMCG and Telco industries in the Philippines. The agency recently bagged Langnese Honey...

The success of digital transformations in organisations is contingent on making good digital transformation decisions. Via DNA

Adequate sample size and regulatory constraints amongst the issues faced. Via DNA

Connected Television (CTV) space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer)....