Y&R Hong Kong has launched 1-to-1, Y&R’s in-house first-party data analytics and activation capabilities, headed up by newly-appointed Head of Digital Commerce, Kelvin Leung. In just...
DoctorOnCall, a startup focusing on addressing the needs in the healthcare sector, is currently in talks with a few healthcare service providers as it aims...
German audio maker aspires to take its brand of audio products into conference rooms and office spaces. Via DNA
We know there are some potential threats to the digital advertising industry, from the financially punitive ad-fraud schemes to concerns around media transparency and ad-blocking....
OMD Hong Kong has been appointed to handle the media duties for Carousell – the mobile classifieds marketplace. The scope of work involves media planning and...
Ogilvy Beijing has helped AIA China in creating a new edition of its Customer Relationship Management (CRM) platform. Launched on March 23, the CRM app,...
J. Walter Thompson Singapore has hired Natalia Tan in the role of Business Director. Ms Tan, who has a diverse background in digital and travel-related...
With rising demand of mobile, online video and social media, the digital ad space has seen massive growth in ad dollars. This should be no...
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be...
gyro has promoted Belinda Green to the role of Head of Planning for gyro APAC. Ms Green will be based in gyro’s Singapore office and...
Y&R Malaysia has appointed Emir Shafri as Executive Creative Director, reporting to Y&R Asia Regional Chief Creative Officer Marcus Rebeschini. Following a successful five years at Y&R Singapore,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 03/03/2017
Don’t forget to download the famous Internet Statistics Compendium for further insight and analysis. Amazon generated 471.4m clicks from paid advertising in 2016 Analysis from...
Want to lose weight? Improve your cardio? Lower your blood pressure? Then don’t buy a fitness tracker. In fact, some experts claim they can “do...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/03/2017
VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned...
YouTube has finally released data on how popular the video site is – and it shows in the numbers that the video giant is still...
For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe...
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