Category: Digital marketing news Asia (APAC)

As mobile video consumption is increasingly growing, it has become important for advertisers to see the medium as not just a smaller screen but a...

Will following the rules of Material Design make your design successful or can you ignore it? Via DNA

Insurer dedicating significant resources, forming core group of highly experienced individuals to explore opportunities Via DNA

Southeast Asia’s businesses are still driving consumer purchases largely via desktop instead of the smartphone, Adobe’s latest Best of the Best research found. However, it...

We’ve all called our boss a ‘bit of a psycho’ at some stage but some recent research has discovered that it’s actually true for 21...

Omnicom Media Group (OMG) has appointed Kelly Huang to the role of CEO, Omnicom Media Group Taiwan. Ms Huang replaces Elle Huang, who has resigned from her...

IAB Australia and Nielsen have switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time....

Instagram now has more than 45 million monthly active users in Indonesia – up from 22 million in early 2016. This makes Indonesia Instagram’s largest...

Dentsu Aegis Network has signed a definitive agreement to acquire Sokrati, India’s data-driven performance marketing and analytics agency, launching Merkle in the country – the...

Universal McCann Malaysia (UM), the media agency under IPG Mediabrands, has been appointed by GCH Retail as its media AOR. GCH Retail is the owner...

According to GlobalWebIndex, online adults in Asia Pacific are 32 per cent more likely than the global average for watching eSports tournaments as 21 per...

Global study reveals that digital transformation gaining momentum in Indonesia, but businesses struggle with optimal strategy. Via DNA

Stripe intends to open access to lucrative Chinese market with Alipay and WeChat Pay integration. Via DNA

Every era sees changes. What qualifies the challenges of digital transformation in modern times is not so much the epoch-reaching ‘impact’ of these as much...

Isobar, part of Dentsu Aegis Network, has launched a global Isobar Commerce practice, delivering commerce experiences for clients through globally-integrated platforms and solutions that are informed...

J. Walter Thompson Company has launched Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any...