Category: Digital marketing news Asia (APAC)

Grey Group AMEA has kicked off 2018 on a high note by winning the major Generali account on a regional scale, following a competitive multi-agency...

Omnicom Media Group (OMG)  will promote Mark Halliday to the CEO, Performance role. “Mark Halliday will be taking on a new leadership role that will...

AdColony, the in-app video marketplace, is fully compatible with major viewability measurement partners for both programmatic and managed service campaigns. AdColony has partnered with Integral Ad...

McAfee, CSIS study finds ease of cyber-crime growing as actors leverage on black markets, digital currencies. Via DNA

Singapore fintech funding hits a record high of US$229.10 million in 2017. Via DNA

“My project ‘Antisocial’ has been going viral this week… which is very ironic since it points out the flaws of each social network” – Mike...

LEWIS, a global communications agency, has been appointed by Bosch, a global supplier of technology and services, as its corporate media communications agency of record....

Malaysia Airports (Niaga) Sdn Bhd (MAN), a subsidiary of Malaysia Airports Holdings Berhad has appointed MullenLowe Malaysia as the agency responsible for its creative, communications and digital...

To help publishers save time, Google has launched Auto Ads which will use machine learning to place ads on their websites. This feature will show...

Will launch plans from RM30 a month with an annual coverage of RM12,000. Via DNA

15 is the critical age when girls decide to pursue STEM or not. Via DNA

The importance of positive branding for consumer-facing firms is a given, but it is equally important in the business-to-business (B2B) space– It just doesn’t get...

Simplot, Australian food manufacturer, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims...

Outbrain has made two senior leadership appointments on its International business team. In 2017, Outbrain expanded into several new markets in Southeast Asia – including China,...

As a part of their vision and positioning for 2018, KRDS, the social and mobile agency, has appointed Parth Nagar as the Country Manager for KRDS...

Indonesian co-working space players merge to deliver faster scale and growth. Via DNA