Category: Digital marketing news Asia (APAC)

Ogilvy Brisbane has unveiled a new marketing campaign that charts a clear point of difference for The University of Queensland (UQ). The new ‘Own the...

Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Richard Zhang, to Managing Director Initiative Shanghai. With more than 17 years media industry experience...

Grey Group Indonesia has announced its appointment as the official digital agency for Gudang Garam Surya. The tobacco company with sales exceeding USD $5.7 billion, the...

Forty-three percent of Malaysian employees see digitalisation as a threat to their jobs. Via DNA

Aims to be the alternative ride-sharing service to Grab in Malaysia. Via DNA

Singapore Kindness Movement (SKM) is a non-profit organisation and registered charity that aims at spreading kindness and graciousness to the people one act at a...

iProspect, global performance agency, and Ashoka, a network of social entrepreneurs, have signed a strategic partnership to drive changemaking initiatives across Asia Pacific. This regional partnership will...

Omnicom Media Group has strengthened the leadership of its media agency, PHD India, having promoted Jyoti Bansal to the role of Chief Executive Officer and...

Exponential Interactive has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance...

Ola is strengthening its presence in Australia with the appointment of Simon Smith as Managing Director. Simon will head and develop the leadership team and...

Seven West Media (ASX: SWM) has made an integration of its Lotame Data Management Platform (DMP) and its Telaria Supply Side Platform (SSP). By integrating the...

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has made two key executive appointments from global retail and technology giants Tesco and Amazon, as it...

Australian video tech company, Shootsta has announced the expansion of its operations into Hong Kong, following the appointment of Martin Liu, Business Development Manager, North...

The Centre of Applied Data Science says that data analytics isn’t rocket science and that any SME can apply analytics to data it already has....

Stiffer competition, higher costs and tighter regulations push the telco to take up strategic initiatives to overcome business challenges. Via DNA

APAC consumers have the highest tendency to abandon virtual shopping carts, according to the SAP Consumer Propensity Study, with more than half (51 per cent)...