Facing backlash, MyEG defends deal with Malaysian govt
MyEG, one of the largest publicly-listed tech companies in South-East Asia, has come out in an attempt to clear the air over its appointment as...
Category: Digital marketing news Asia (APAC)
Data making a difference: Going beyond personalisation
Data explosion With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. As the digital footprint of the society...
#mavericksindigital: 2015’s first dose of RTM, this time by L’Oreal
Girls, it’s shopping time. L’Oreal kicked off the New Year in style at the recent Golden Globes held on January 11, 2015 in Los Angeles....
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
Getting app marketing right
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
Week in Review: Smart nation, digital nation
DNA’s Singapore editor Gabey Goh stacks up Malaysia and Singapore against each other, finds there are not many differences … except for a key one....
Pressure mounts on Samsung as competitors up ante
Samsung Electronics Co remains the top-selling smartphone maker in the world for now, but keeping that crown has become increasingly challenging with its aggressive rivals...
Disrupt #27: Hot enterprise tech trends of 2015
Disrupt #27 sees Pikom chairman and Hitachi Sunway CEO Cheah Kok Hoong leading a panel of seasoned tech individuals who will talk about where the...
MDeC seeks a 'natural home' for its flood-aid system
MDeC is adamant that the e-Bantuan Banjir (Flood Aid) or eBB platform it has developed will be sustainable in the long run, but is looking...
Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
#sowhoknew: Leaving Las Vegas – CES 2015 highlights
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
DMA Digital Diary: Is Google’s dominance waning?
Facebook is still leading the social media roost, according to a survey by the Pew Research Center. But the most interesting piece of news that...
Halim helms MCMC again, appointment greeted with cautious optimism
The telco industry is cautiously optimistic that second-time MCMC chairman Dr Halim Shafie can do a good job, provided he does not suffer too much...
A look at REDtone's new JV partner XS21
REDtone International Bhd’s recent joint venture with XS21 Wireless Sdn Bhd (XS21) has got industry observers excited, but is also raising questions on whether the...
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
