DNA Test: Apple Music – complete, but unnecessarily complex
Perhaps only Apple is able to pull off such a broad-ranging end-to-end platform that attempts to offer something for everyone, but all that comes at...
Category: Digital marketing news Asia (APAC)
Week in Review: Who killed Jaring … and why?
The ISP which introduced the Internet to Malaysia in the mid-1990s has been declared insolvent and is on the verge of being broken up. Its...
Differentiate instead of engaging in price wars: Ericsson to operators
Malaysian mobile operators have a golden opportunity to differentiate themselves from the competition, but only if they can capitalise on new business strategies and avoid...
Singapore: From Smart Nation to Code Nation
The Infocomm Development Authority of Singapore (IDA) and US technology giant Microsoft Corp have embarked on an ambitious plan to transform Singapore into a ‘computational...
The emergence of smart cities
Smart cities will improve the lives of their residents, but they shouldn’t become so elitist that they keep out those who are poor and less...
Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Sociomantic Labs enters China market
Sociomantic Labs, the provider of programmatic display advertising solutions for the world’s top advertisers, has launched its operations in China, represented locally with a new...
AOL takes over majority of Microsoft’s ad business
AOL Inc. and Microsoft have launched a global, enterprise-level partnership where AOL will assume management and sales responsibility for all of Microsoft’s display, mobile and...
UEM Group jolts Malaysia’s lacklustre IT market with US$26.5mil tender
UEM Group has jolted the IT market in Malaysia with an RFP valued north of US$26.5mil. Karamjit Singh has the story. Via DNA
WeChat’s Tencent enters music-streaming fray with Joox
The music streaming world just got a whole lot more competitive, especially in Malaysia, with a new player joining the ranks of Spotify, Deezer and...
Technology dominates Asia’s Top 15 brands
Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last...
Which APAC agencies understand digital the best?
Now that the dust has settled down on the Cannes Lions International Festival of Creativity, let us look at the agencies which got their digital...
Week in Review: MyEG stops playing the VC
MyEG, after behaving like a VC, will now revert to behaving like a typical corporate investor. Will this approach yield it better results? Karamjit Singh...
Perception still the Achilles’ heel for Huawei
Huawei is making headway as a serious handset-maker but is still struggling to find its footing in the United States because of poor perception and...
Russian startup delivers vocab-booster on Apple Watch
Easy Ten, a subscription-based app that helps you learn a new language that is now also available for the Apple Watch, was the brainchild of...
