Native video ads perform better: Study
Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks...
Category: Digital marketing news Asia (APAC)
InMobi amplifies its data capabilities with Experian partnership
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
4C connects TV & social media to improve multi-screen ads
4C, a data science company that is powering the future of advertising, has launched its first product integration with Teletrax technology. The new solution enhances...
The 6 laws of digital transformation, according to SingPost
At the recent Forrester CMO + CIO Conference 2015 in Singapore, SingPost’s Timothy Lee laid down a few laws to guide other companies in their...
Will the Force Touch be strong with new smartphones?
DNA editor Keith Liu takes a slightly harder look at Force Touch, a new feature that was announced for the iPhone 6s and iPhone 6s...
FB’s investment in education pays off; Blueprint crosses 200k enrolments
Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners,...
Bridging Worlds: Searching for the ‘God’s algorithm’ of the digiconomy
Digital forces are sustained and complex, and require a high degree of interaction. Moreover, these forces are influencing the entire global economy with increasing intensity....
How the SG Elections played out on social media
As the People’s Action Party (PAP) returned to power in a sweeping victory, social media played a key role in the 2015 Singapore General Elections....
Week in Review: The Internet, messaging apps and elections
Singaporeans go to the polls today better informed than ever, thanks to the Internet and messaging apps, says Karamjit Singh, who also is excited to...
Singapore’s polls, where politics intersects with technology
Today, Singaporeans go to the polls for the 17th time, and the 12th since Independence in 1965. Benjamin Cher looks at what role technology is...
Best practices for profiling the anonymous customer
There are many challenges facing today’s marketers: pressure for growth, ever-growing marketplace competition and ‘always-on’ expectations from both customers and employers. According to a Forrester...
Mobile indispensable research tool for South Korean youth
You might be tempted to think that people in tech-advanced Asia-Pacific countries are most likely to own lots of different devices. In reality, it’s Europeans...
MEC Hong Kong appoints Herbert Lam as Head of Digital
MEC, a media agency, has appointed Herbert Lam as new Head of Digital of their Hong Kong office. Mr Lam will lead the digital team...
Periscope introduces Landscape mode
The live streaming app by Twitter, Periscope, has now introduced a landscape mode of broadcasting videos. Viewers can continue holding their device in portrait, or...
Apple upsizes iPad, moves closer to becoming a PC
Apple’s new iPad Pro, announced during its annual September event is officially the largest tablet in the market, with a screen size that exceeds even...
MDeC joins What’s Next as ‘Supporting Presenter’
National ICT custodian of Malaysia, Multimedia Development Corporation has joined DNA’s What’s Next conference as ‘Supporting Presenter’ announces Karamjit Singh. Via DNA
